White-label publishing platform

Your publication. Your platform. Your ad network.

Wave Publisher runs the whole operation: news site, print archive, events, directory, community, apps, and the ad sales that pay for all of it. Every piece carries your name, not ours.

Live today on Long Island Wave, Gold Coast Wave and Creations Magazine

Creations Magazine homepage with today’s affirmation
Long Island Wave homepage with a featured story and the markets ticker
  • 1,600+Articles published
  • 50+Ad campaigns run
  • 17Ad placements per site
  • 40yrsOf print archive, online
One platform, any masthead

Two very different titles. The same engine.

A daily regional news site and a 40-year-old wellness magazine share nothing on the surface. Underneath, both run on Wave Publisher, down to the back office. Switch between them.

Long Island Wave homepage, running on Wave Publisher
Long Island Wave HQ dashboard, the same back office in that title's brand

Daily health, wealth and lifestyle news for Nassau and Suffolk, with a community calendar, directory, marketplace and native apps.

Visit longislandwave.com ↗
The built-in ad network

The ads aren’t a plugin. They’re the business model.

Every page on a Wave Publisher site ships with ad placements already designed into it. Sell a sponsor a box in the article grid or a banner across the whole site, schedule it, and watch impressions and clicks come in from the same HQ where you publish.

  • 17 placements across home, articles, sections, calendar, listings and search
  • Square and wide formats, with a phone-sized creative swapped in automatically
  • Start and end dates, rotation weights and packages you define
  • No Google AdSense, no ad-tech middlemen: you keep the sponsor relationship
How the ad network works
Native apps

On their iPhone, their Android, and soon their iPad and wrist

Every Wave Publisher title gets real native apps under its own name in the App Store and on Google Play: stories set in your type, your events calendar, search, saved stories, sponsors in the feed, and breaking-news alerts sent from HQ that open the exact story. Long Island Wave, Gold Coast Wave and Creations Magazine have six apps between them in the stores right now.

  • iPhoneLive
  • AndroidLive
  • iPadIn development
  • Apple WatchIn development
See the apps
The Long Island Wave app with today's lead storyThe Gold Coast Wave app with today's lead storyThe Creations Magazine app with today's affirmation and a featured story
HQ, the back office

Built for the people who actually put it out

Editors, ad sales and the publisher all work from one fast, plain-spoken dashboard: open tasks, live ads, upcoming events and members at a glance. It signs in with a one-time email code, and each person sees only what their role allows.

Tour HQ section by section
HQ analytics dashboard with daily views and top pages, shown with sample data
Creations HQ ad manager listing campaigns with their placements, impressions and clicks, shown with sample data
Getting started

From signed to live, without a rebuild

  1. 01

    Brand it

    Your masthead, colors, type and domain. Readers never see our name.

  2. 02

    Move in

    We bring over your archive: stories, issues, events and listings.

  3. 03

    Sell it

    Set your ad packages and placements, then start booking sponsors from HQ.

  4. 04

    Grow it

    Launch your iPhone and Android apps, turn on push alerts and build the subscriber list.

Put your name on the masthead. We’ll run the machinery.

A 30-minute walkthrough of the live platform, the ad network and HQ, using a real publication. Bring your logo and we’ll show you what yours would look like.