1000 × 1000 px
Drops into article grids, rows and the sticky rail beside a story. Center-cropped, so logos stay safe.
The built-in ad network
Sell the sponsors. Keep the revenue.
Programmatic ads pay local publishers pennies and make their sites slow and ugly. Wave Publisher is built around direct-sold local sponsorship instead: ad placements designed into every page, managed from the same HQ you publish from.
What readers see
Ads that look like they belong on the page
Sponsor creative sits inside the design as a labeled, full-quality unit, not a blinking box from a stranger’s auction. Readers notice it and advertisers get results they can renew on.
17 placements per site
Every page has inventory
Placements are part of the templates, so they’re there from day one on every story, section, listing and search page. Nothing to install, nothing to lay out.
Box 11 placements
- Home: article grid
- Home: sponsor row between sections
- All articles: grid
- Category pages: grid
- Article pages: row at the foot
- Article pages: sticky side rail
- Calendar: row
- Resources & marketplace: row
- Search results: row
- Community: row
- Thank-you page: row
Banner 6 placements
- Home: top banner
- Run of section: under the page title
- Article pages: above the story
- Article pages: inside the story
- Calendar, resources & marketplace: top banner
- Site-wide: footer banner
article-top
article-mid
article
footer
Formats
Two creative sizes. Every screen covered.
2250 × 750 px
Full width and never cropped. Runs across the top of pages, inside stories and in the site-wide footer.
Both creatives
On phones the square creative replaces the banner, so the ad stays readable instead of shrinking to a sliver.
Managed from HQ
An ad server your sales person can actually use
- Pick placementsTick exactly which of the 17 placements a campaign runs in, or buy a package that covers a set.
- Schedule itStart and end dates per campaign. Ads go live and come down on their own.
- Weight the rotationSeveral sponsors in one slot? Give premium buyers a heavier share of views.
- Report on itImpressions and clicks per campaign, ready to screenshot into a renewal email.
- Upload or linkUpload creative straight to HQ or point at an image the sponsor already hosts.
- Keep it cleanEvery ad is labeled Sponsored and approved by you. No auction, no surprise creative.
The network
One platform. A lot of local audiences.
Every title on Wave Publisher uses the same placements and specs, so one set of creative runs anywhere. That makes it simple for a regional advertiser to sponsor several publications, chambers and associations at once, and it’s the foundation of the Wave Publisher network we’re building with our partners.
Turn your audience into a sponsorship business
A 30-minute walkthrough of the placements, the packages and the reporting, on a live title.